Who would be the audience for your media product?
This is Alex, he’s 19 and he’s a big indie rock fan and he
and his band often perform at local gigs. Alex is all about music, money is not
a big issue for him and he often chooses not to buy the most expensive products
around. Alex still has an old iPhone 3GS and he chooses not to upgrade this
because why waste the money? He buys a lot of his clothes from old charity
shops and he definitely knows how to spot a bargain when he sees one. Alex
often hunts around charity shops for old vinyls and collectable items. His
favourite band is Bloc Party and he’s liked them since his childhood, he’s
always had a passion for playing guitar and more recently he has begun the
process of learning how to play drums. Currently Alex can play guitar, piano,
and bass and spends a lot of his free time practising. Alex spends a lot of
time watching classic TV sitcoms like Fawlty Towers and Blackadder and he loves
going to small music festivals with lots of local talent.
Alex is the ideal kind of person to read my magazine, and I
think that audiences like Alex really need a magazine of their own to show off
small unheard of artists and give indie rock fans a truly independent magazine.
